Is Ford's F-150 Lightning EREV the Next Costly Mistake?

Automakers such as Ford Motor Company (NYSE: F) have a seemingly impossible task balancing massive global operations, product portfolios on delicate schedules, suppliers near and far, among many other factors. These companies don't simply change strategic direction on a dime. Decisions and adjustments can take years and can be incredibly expensive, as Ford investors found out during the fourth quarter with a roughly $19.5 billion charge driven by electric vehicle (EV) strategy adjustments.Is the Detroit icon headed toward its next big mistake with plans to replace the previous form of the all-electric F-150 Lightning with an extended-range electric vehicle (EREV)?Already the folks at the Blue Oval have ended production of the current form all-electric F-150 Lightning, one of Ford's only three core EV products currently. Those three vehicles being the Mustang Mach-E, the former F-150 Lightning, and E-Transit commercial van EV. Keep in mind that Ford has a broader plug-in hybrid portfolio, but until another push in full EVs begins in 2027 this is what Ford is working with. Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool