Etsy and Shopify Cozy Up With OpenAI's ChatGPT: What You Need to Know

E-commerce just took a step further into artificial intelligence (AI). On Monday, OpenAI announced that U.S. users can now buy from U.S. Etsy (NASDAQ: ETSY) sellers directly inside ChatGPT, with support for more than one million Shopify (NASDAQ: SHOP) merchants "coming soon." The experience -- called Instant Checkout -- keeps shoppers in the conversation from discovery to payment and was co-developed with Stripe.For investors, any AI headline these days is flashy -- and likely to cause moves in share prices. Indeed, Etsy stock soared almost 16% on Monday in the wake of this news. And Shopify shares jumped more than 6%. The real question, however, is whether this changes traffic patterns and conversion enough to matter for Etsy and Shopify over the long haul.Etsy operates a two-sided marketplace known for handmade, vintage, and unique goods. Shopify provides commerce infrastructure for businesses of all sizes across online and offline channels. Both already benefit when product discovery happens off their platforms (social, search, influencers). Generative AI chats becoming a transactional channel is the next logical extension.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool