Microchip, Nippon Chemi-Con, And NetVision Launch First ASA-ML Camera Platform In Japan

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(RTTNews) - Microchip Technology (MCHP) has partnered with Nippon Chemi-Con Corporation and NetVision Co. Ltd. to launch Japan's first ASA-ML-based camera development platform.

The collaboration supports the automotive industry's shift from proprietary camera systems to open, interoperable standards under the Automotive SerDes Alliance Motion Link (ASA-ML) framework.

The joint platform simplifies the adoption of ASA-ML for Advanced Driver-Assistance Systems (ADAS) by offering high-speed, asymmetric video connectivity with embedded hardware-based link-layer security, meeting emerging cybersecurity regulations. The solution includes Nippon Chemi-Con's new CDTrans camera module and NetVision's NV061 development board, both powered by Microchip's VS775S serializer/deserializer chipset.

Microchip's Kevin So stated that the partnership is designed to reduce development risk and accelerate ASA-ML deployment among Japanese OEMs. Nippon Chemi-Con CTO Katsunori Nogami emphasized that the open-standard approach ensures cross-vendor compatibility and future-proof scalability, which are vital for Japan's evolving Software-Defined Vehicle (SDV) landscape.

NetVision's engineering director, Kenji Kudo, added that their emulator platform will help OEMs and Tier 1 suppliers overcome limitations of closed proprietary protocols, enabling standardized in-vehicle networking architectures.

ASA-ML adoption is supported globally by over 150 companies—including BMW, Ford, GM, Continental, Bosch, and Denso—spanning the entire automotive ecosystem. As camera-based ADAS systems scale across L2 and L2+ autonomous platforms, demand for flexible, interoperable multi-vendor solutions continues to rise.

Microchip's VS775S chip delivers scalable-bandwidth video support and has been central to the development of this open ecosystem, allowing real-time signal evaluation during ECU and camera module design.

The new camera development kit will be showcased at Automotive Ethernet Tech Days in Kyoto on July 3-4. Engineering samples and evaluation kits are available now for qualified customers.

Wednesday, MCHP closed at $73.16, up 2.06%, and is currently trading after hours at $73.89, up 1% on the NasdaqGS.