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14.02.2025 10:00:05
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It’s a match: HomeToGo announces partnership with Bundesliga club 1. FC Union Berlin as its main sponsor and official travel partner
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It’s a match: HomeToGo announces partnership with Bundesliga club 1. FC Union Berlin as its main sponsor and official travel partner Berlin, 14 February 2025 – HomeToGo SE (Frankfurt Stock Exchange: HTG), the publicly listed marketplace with the world’s largest selection of vacation rentals, today announced its sponsorship of Bundesliga club 1. FC Union Berlin. Starting today for the second half of the 2024/25 season, Berlin-based HomeToGo will be Union’s main sponsor, with the Bundesliga team’s jerseys emblazoned with the iconic HomeToGo logo. HomeToGo will also continue to support Union as a top sponsor and official travel partner throughout the 2025/26 season. Alongside the advertising rights around Union’s men’s professional team, HomeToGo will also collaborate with Union to launch exciting and unique experiences in and around the Stadion An der Alten Försterei in Berlin for its fans. HomeToGo and Union are the perfect match for every match; as a Berlin-based company with deep roots in the capital, HomeToGo shares Union’s passion for bringing people together in a prejudice-free, open-minded space to create unforgettable memories. Just as Stadion An der Alten Försterei consistently welcomes a diverse community of fans, HomeToGo makes it easy for all types of travelers to find the perfect vacation rental. Union supporters find a home in the stadium, and travelers can find their home away from home with HomeToGo. Dr. Patrick Andrae, Co-founder & CEO of HomeToGo: “Born and built in Berlin, HomeToGo has always cheered on 1. FC Union Berlin from the sidelines. Now, it’s an incredible honor to see our name on the field at Alte Försterei, celebrating the iconic Union stadium before its remodeling. Sponsoring Union goes beyond supporting the team through their Bundesliga season—it’s about creating incredible experiences for the Union family in the city we call home. This partnership is a perfect match: our shared goal is to help our fans make unforgettable memories, and we’re looking forward to doing just that this season and beyond.” Bernd von Geldern, Managing Director of Marketing at Union: "We warmly welcome HomeToGo as our new main sponsor and look forward to a creative and successful partnership. With HomeToGo, we’re heading into the remainder of the season even stronger. This collaboration also opens up exciting opportunities to launch new projects together, further establishing our stadium as a dynamic event venue." Fans can learn more about the partnership between HomeToGo and Union at www.hometogo.com/union-sponsor/. About 1. FC Union Berlin The starting point for football in Köpenick was in the spring of 1906 when SV Olympia were founded in the Oberschöneweide district, a club who would emerge after a few transformations and changes of name, as 1. FC Union Berlin e.V. on 20 January 1966. With around 70,000 members and around 375,000 spectators per season in their home stadium, the Stadion An der Alten Försterei, 1. FC Union Berlin are one of the largest and most famous football clubs in Germany. Through its professional men's team, Union are one of 36 licensees of the DFL (German Football League) and have been part of the Bundesliga, the top division in German professional football, since 2019. In the 2023/24 season, the club participated in the UEFA Champions League, the most important club competition in European football, for the first time in their history. The Stadion An der Alten Försterei, which has been the club's home ground since 1920, currently holds 22,012 spectators and will be expanded to a capacity of more than 40,000 in the coming years. About HomeToGo Group HomeToGo was founded in 2014 with a vision to make incredible homes easily accessible to everyone. HomeToGo has since grown to become the SaaS-enabled marketplace with the world’s largest selection of vacation rentals. With 15M+ vacation rental offers across thousands of trusted partners, HomeToGo’s AI-powered B2C Marketplace seamlessly connects travelers with the perfect home for any trip. HomeToGo_PRO, the company’s B2B segment, offers innovative Software & Service Solutions for everyone who wants to be successful within vacation rentals, with a special focus on SaaS for hosts. While HomeToGo SE's registered office is located in Luxembourg, HomeToGo GmbH is headquartered in Berlin, Germany. HomeToGo operates localized apps and websites in more than 30 countries. HomeToGo SE is listed on the Frankfurt Stock Exchange under the stock ticker “HTG” (ISIN LU2290523658). For more information visit: www.hometogo.com/about Media Contact Investor Relations Contact End of Media Release Issuer: HomeToGo SE Key word(s): Sports
14.02.2025 CET/CEST Dissemination of a Press Release, transmitted by EQS News - a service of EQS Group. |
| Language: | English |
| Company: | HomeToGo SE |
| 9 rue de Bitbourg | |
| L-1273 Luxembourg | |
| Luxemburg | |
| E-mail: | ir@hometogo.com |
| Internet: | ir.hometogo.de |
| ISIN: | LU2290523658, LU2290524383 |
| WKN: | A2QM3K , A3GPQR |
| Listed: | Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Munich, Stuttgart, Tradegate Exchange; Luxembourg Stock Exchange |
| EQS News ID: | 2086167 |
| End of News | EQS Media |
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2086167 14.02.2025 CET/CEST
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